Eric is a multi-disciplined Creative Director & Art Director who is capable of coming up with big ideas and get down to the smallest details. Eric was born and raised in Hong Kong and moved to NYC in 2005. Before joining sparks & honey, he worked at some of the major ad agencies (TBWA, Saatchi, Mcgarrybowen) as Art Director after graduating from the Parsons School of Design in 2009. Eric had developed campaign work for LG, Pepsi, BeIN TV, Gerber, Jameson, United, Smirnoff, brand experience for Lego x Star Wars, Capital One, Nike, HSBC, Cotton and rebranding project for Wendy's. His work had consistently won industry awards in advertising, including Clios Gold, Cannes, and ADC. Since 2013, he has been teaching at Parsons, Miami Ad School and FIT as one of its youngest faculty members.
Outside of work, his street photography has garnered 44K followers on Instagram; featured in the New York Times, PSFK, and TimeOut NY; shown in 8 exhibitions in New York City and Hong Kong. Eric's photos have also find its way to the permanent collection of Williamsburg Art and Historial Center in Brooklyn, New York.