United-Fly the Friendly Skies
One of the key art directors for the United 'Fly the Friendly Skies' campaign. Leading junior art directors and designers to ensure that the execution and design are consistent throughout different mediums. The new campaign, United’s biggest in more than a decade, is based on feedback from customers — that “user-friendly” today means the combination of service, technology and product enhancements. Activation kicks off nationally on Sunday – including during NFL football, PGA Tour Championship and at the Emmy awards, followed by two radio spots, OOH locations (airports, bus shelters, taxi-top, NFL & NHL stadiums, various outdoor billboards across US), a robust social media campaign – '30 Days of Friendly', as well as mobile, web banners, print executions with over 700 mechanicals.